JUDGMENT LABS
Focused 90-minute learning experiences built around realistic business decisions.
ABOUT ALEN MAYER
A CAREER BUILT AROUND
REAL BUSINESS DECISIONS.
For 33 years, my work has focused on helping people perform when the answer was not obvious, the pressure was real and human judgment mattered.
Today, I bring that experience into a new business reality: artificial intelligence can generate more information, analysis and recommendations than ever before, but people still decide what deserves trust, challenge and action.
33 years
Sales, business development, consulting and training
10,000+ professionals
From 122 countries, trained on six continents
Seven books
Published on sales, business and human performance
MY PATH
From excavators to judgment.
I started my career in Europe selling bulldozers and excavators. Once, I sold a complete asphalt plant.
That's where I learned that the right question usually matters more than the best pitch.
In Europe, I moved from sales representative to sales manager and Director of Sales.
Then I moved to Canada and started over. New country, new market, no network. I rebuilt my career from the ground up, became VP of Sales, and later moved into training, coaching and consulting.
Over the years, I delivered programs in 42 countries to more than 10,000 professionals.
Along the way, I wrote seven books, including the first book on trigger events in 2007 and Selling for Introverts, later translated into German and Italian.
Then I took a one-year sabbatical from business. It became three years running Book Lovers, an English-language bookstore in Valencia, Spain.
My customers there reminded me of a lesson I had learned in sales long before: knowing the books was not the same as knowing the reader.
When I returned to business, AI was changing how teams gather information and make decisions. The questions I had worked on for three decades, like what to trust, what to question and when to act, suddenly mattered more, not less.
That's why I created Better Judgment in the Age of AI: to help leaders and teams make better decisions when AI is part of the process.
WHY THIS WORK
The technology changed. The difficult part did not.
Across every setting I worked in, the recurring challenge was rarely a lack of information.
It was deciding what mattered, what the evidence actually supported, what another person really meant, how to respond when interests conflicted and when to act without certainty.
Artificial intelligence makes those questions more urgent, not less.
WHAT SHAPED THE WORK
Built through practice, not invented for the AI moment.
Better Judgment in the Age of AI did not begin as a reaction to a trend.
It grew from decades of work where better results repeatedly depended on how people interpreted information, understood others, questioned assumptions and made decisions under pressure.
Long before AI made answers abundant, that pattern pointed to a consistent set of human capabilities: asking better questions, weighing evidence, choosing an appropriate response and acting responsibly.
AI has changed the environment. It has not removed the need for those capabilities.
WHERE I'VE WORKED
Real business situations on six continents.
6Continents
42Countries where I delivered training
122Countries represented by participants
10,000+Professionals trained
IN THE TRAINING ROOM
What participants said.
Has spoken at: Toronto Region Board of Trade · ConnectCon (Data.com by Salesforce) · internal client conferences and sales meetings (details on request)
Featured in: HubSpot Sales Blog · Accelerate! podcast · John Mattone's Expert Interview Series, plus dozens of podcasts and interviews on sales and leadership
"I have been in sales for over 28 years, and I was very surprised when you delivered some tips and tactics that no training I have ever been to has mentioned. I was impressed!"
"Actually, it was one of my best sales trainings I ever participated in, and I participated a lot, you can believe!"
"I particularly liked the high level of interaction you managed to foster in the discussions and exercises."
"A useful reminder of skills long forgotten and actually inspiring in terms of thinking of where I want to go next. I especially liked your energy, which allowed the injection of some humor."
"Although this training has been rated as a difficult one, thanks to you it was easy to understand and digest."
"It offered the opportunity for me and my team to review how we are addressing the presentations and communications to the different customers we handle, with actionable insights that we can implement right away."
Full names of participants are available on request.
THE CENTRAL IDEA
Information is becoming cheaper.
Judgment is becoming more valuable.
AI can contribute analysis, alternatives and recommendations. It cannot carry the consequence.
THE WORK TODAY
CAPABILITY DEVELOPMENT PROGRAMS
Tailored engagements that strengthen the human capabilities behind better judgment.
KEYNOTES
A clear and memorable perspective on why judgment is becoming more valuable as intelligence becomes widely available.
MY POINT OF VIEW
I do not teach people what to decide.
I help them become better at examining how they decide.
That means looking beyond the most polished answer, questioning what appears obvious, noticing what the available information may not contain and accepting responsibility for the final choice.
The decision remains human. So does the responsibility for it.
AREAS OF FOCUS
Better judgment across the decisions that shape organizations.
- Leadership and executive decision-making
- Sales and commercial judgment
- Hiring and candidate evaluation
- Critical thinking, questioning and decision quality
- Accountability, uncertainty and responsible use of AI
START A CONVERSATION
Bring Better Judgment into your next important conversation.
Whether you are planning a keynote, Judgment Lab or broader capability-development initiative, the starting point is the same: understanding the decisions that matter most.